William Hill Full Sportsbook Review
Company History
William Hill is a British betting company offering sports betting, casino games, and bingo services. Founded in 1934, it operates both online platforms and a network of retail betting shops across the United Kingdom. The company is licensed to operate in the UK market and provides betting on various sports including football and horse racing.
Key Facts
- •Licensed by UKGC (39225)
- •Licensed by UKGC (034)
- •Licensed by UKGC (042)
- •Website: www.williamhill.com
Latest Positive Reviews
William Hill has a very good site and the odds are often good but it isn't long before your bets are limited and I don't bet large sums at all.
bet here regularly never have problems withdrawing, decent odds on horse racing
William Hill has been very kind for me and I have really enjoyed playing. They have a nice UI and App and the range of markets they offer are great. BOG on the biggest meetings in racing but they sometimes don't open some lines for matches until too late or don't offer every market on events and this pushes me away. Great promotions though!
Latest Negative Reviews
I can prove William hill is one giant scam. I welcome anybody who works for the gambling commission to sit with me through as many sessions as they so wish…I guarantee we get the same results over and over and over and over again. COMPLETELY DISPROVING their “random number generator” nonsense. Absolutely nothing about the app is random and I am able to provide as much proof as necessary. Absolute thieves. The funniest part is as soon as you call them out on it they try and turn it on you asking if you have a problem etc because they are a bunch of patronising rats. At what point do the gambling commission actually take notice because they make it impossible to log a formal complaint? This company needs to be investigated and consequences must follow for the scum that run the joint
3 days over chat kept ending chat or passing me on, no number to call, techinical issue thwt blocked my account and was not able still not able to get my money. DO NOT JOIN
E soccer is RIGGED and so is the slots they will put restrictions and your account for no reason and not tell you also the app is slow glitchy delays you on purpose from placing bets
Recent News
Based on 6,940 Trustpilot reviews with an average score of 1.2/5.
William Hill Italy and Hacksaw Gaming Announce New Partnership
Hacksaw Gaming has extended its partnership with William Hill, making hit games like Duel at Dawn, Eye of the Panda, and Le Bandit available to William Hill customers in Italy. This expands on their existing partnership which already covers Spain and the UK.
William Hill Parent Company Evoke Delivers Encouraging End to 2025 but Confirms Shop Closures
Evoke reported record quarterly revenues in Q4 2025 for Italy and Denmark markets, with positive momentum continuing into 2026. However, the company confirmed betting shop closures and expressed disappointment with UK budget tax increases, which they estimate will cost £125-135m annually.
William Hill Plans to Close One in Ten of Its UK Betting Shops in 2026
Evoke plc, which owns William Hill, is reportedly planning to close between 120 to 200 of its approximately 1,300 betting shops in the UK. The company faces £1.8 billion in debt and is preparing for expected tax rises, potentially resulting in up to 1,500 job losses.
Trust Score Analysis
Pros
- 90+ year heritage as one of the world's oldest and most recognized bookmakers
- Visa Direct withdrawals processed within 4 hours, available 24/7 including weekends
- Football Acca Boost offers up to 100% winnings boost on 15+ selection accumulators
- Best Odds Guaranteed on all UK & Irish horse racing with £25,000 daily cap
- 2 Up early payout settles your bet as winner if team leads by 2 goals at any point
Cons
- Very poor TrustPilot rating of 1.2 stars with consistent complaints about customer service
- No welcome bonus currently available for new customers
- Broad rights to void bets and withhold funds for vaguely defined 'Prohibited Practices'
- £3 monthly inactivity fee charged after 13 months of no activity
- Maximum winnings limits apply regardless of stake amount - you may win less than displayed
Licensing & Security
Regulated by
UKGC
Legal Operator
WHG (International) Limited
License Numbers
Affiliate & Review Platform Ratings
Score Breakdown by Platform
Detailed Platform Reviews
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Disclaimer: Ratings and reviews are sourced from independent affiliate platforms and may vary over time. We aggregate this data to provide a comprehensive view of William Hill's reputation across the industry. Click through to each platform for the most up-to-date information.
Expert Reviews
Independent reviews from 2 industry experts
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Beto
Use the Acca Boost on football accumulators with 15+ selections to get a 100% boost on your winnings - just stick to 90 Minutes, BTTS, and Over/Under markets.
Beni
Complete your identity verification immediately after registration to avoid any withdrawal delays, as their terms allow indefinite holds until verification is satisfied.
All Bonus Offers (9)
William Hill Sports Welcome Bonus - Free Bet up to €200
Welcome bonus for new players
Pros
- Welcome offer for new players
Cons
- No cons listed
Final One Standing - Premier League Elimination Game
Free to play - no purchase or payment necessary to enter or win, Available only to UK or Ireland residents with a registered William Hill online account, Each team can only be selected once per league across all rounds, Players can only enter one Public League at a time unless a new one opens with £/€100,000+ jackpot, Up to 32 Matchweeks (up to Matchweek 32) with 20 Premier League teams available, Matchweek 1 Public League picks must be submitted by 12:30pm UK time on Saturday 16 August 2025, If all remaining players are eliminated in the same round, the jackpot is split equally among them, If two or more players use all 20 teams without an incorrect pick, the jackpot is split equally, Winnings paid in cash to main account balance within 48 hours of league conclusion, No jackpot prizes for William Hill Private Leagues
Pros
- Completely free to play with a massive £/€500,000 jackpot for the first Public League. No deposit, wagering, or minimum odds requirements. Simple and engaging format tied to the Premier League season. Private Leagues allow social play with friends.
Cons
- Extremely difficult to win as you must correctly pick winners across many consecutive matchweeks without repeating teams. Only available to UK and Ireland residents. Subsequent Public League jackpots may be significantly lower than the initial £500,000. Private Leagues offer no cash prizes.
Football Acca Boost
Minimum 4 selections required in the accumulator, Each selection must have odds of 1/5 (1.20) or bigger, Only available on 90 Minutes, 90 Minutes 2 Up, Both Teams To Score, and Match Under/Over Goals markets, No opt-in required — boost applied automatically on winning bets, No minimum stake required, Free bets cannot be combined with Acca Boost, Cashed-out bets are not eligible for the boost, If void selections reduce the acca to 3 or fewer selections, no boost applies, Boost percentage: 4 legs=5%, 5=7.5%, 6=10%, 7=15%, 8=20%, 9=25%, 10=30%, 11=35%, 12=40%, 13=45%, 14=50%, 15+=100%, Retail customers must use Sports Betting Terminals or Smart Hub SSBT (not standard over-the-counter bets)
Pros
- Excellent scaling boost up to 100% (doubling winnings) for large accumulators. No opt-in, no minimum stake, and no daily limit on qualifying bets. Available both pre-match and in-play, giving maximum flexibility.
Cons
- Limited to only four specific football markets (90 Mins, BTTS, Over/Under Goals, 90 Mins 2 Up), excluding many popular bet types. The boost on smaller accumulators (4-5 legs) is quite modest at 5-7.5%. Free bets and cashed-out bets are excluded entirely.
Impact Sub Bet
Available on selected matches identified by the Impact Sub icon, Applies to selected player markets: First Goalscorer, Player to Score, Last Goalscorer, To Score 2+, Hat-trick, Score First and Last, Score First or Last, Player to Assist, Score or Assist, Shots on Target, Shown a Card, Player Fouls, No opt-in required, Settlement applies to 90 minutes only - extra time and penalty shootouts do not count, Cash out available until a substitution is made, online bets only, If a substitute is also replaced, Impact Sub triggers again onto the new replacement, Cards shown before a player is brought on or after being subbed off do not count, Does not apply to Enhanced Odds, Price Boosts, Epic Boosts or #YourOdds unless otherwise stated, Bets placed with free bets or Bet Boosts still qualify, Available to selected UK customers on William Hill website, mobile app, or in shops
Pros
- Innovative promotion that protects your player bets from early substitutions. No opt-in required and works across a wide range of player markets. Applies to singles, multiples, and Bet Builders, and even carries over accumulated stats (e.g., goals) from the original player to the substitute.
Cons
- Only available on selected matches marked with the Impact Sub icon, so not universally applicable. Does not cover extra time or penalty shootouts. Cash out becomes unavailable once a substitution is made. Does not apply to most enhanced odds or boosted selections.
Bet Builder Winnings Boost
Bet Builder must contain 3 or more selections, Minimum odds of 3/1 (4.0) required, Maximum stake of £20, Boost ranges from 25% to 50% at William Hill's discretion, Pre-match singles only on selected matches, Available only to selected customers in UK and Ireland, Cannot be combined with other promotions, Epic Boosts, or Price Boosts, Free bets cannot be used with a Winnings Boost, Cash out value calculated at original price, not boosted price, Can only be used once per match, Online and mobile app only, not available in shops
Pros
- Generous boost range of 25-50% on Bet Builder bets, long promotion period covering the entire 2025/26 season, easy to use via toggle in bet slip, and available on both website and mobile app.
Cons
- Limited to selected matches only, maximum stake capped at £20, cannot be combined with free bets or other promotions, boost percentage is at William Hill's sole discretion, cash out calculated at original non-boosted price, and only available to selected customers.
2 Up - Early Payout on 2 Goal Lead
Must bet on the specific '90 Minutes - 2 Up' market, not the standard '90 Minutes' market, Available on singles and multiples in selected competitions only, Applies to 90 minutes only - extra time and penalty shoot-outs do not count, Bets fully cashed out no longer qualify; partially cashed out bets remain eligible for the remaining stake, Not available on Epic Boost or Price Boost markets, If paid out early via 2 Up, the bet will not be paid again if the selection wins the match, Available only to selected UK customers via William Hill website, mobile app, or PLUS terminals in shops, Bets placed using free bets and Winning Boosts are eligible, Promotion runs from 6th June 2024 until cancelled or withdrawn
Pros
- Excellent promotion for football bettors as it eliminates the risk of late comebacks - if your team ever leads by 2 goals, you win regardless. Works on both singles and multiples, and free bets are also eligible. No minimum odds or deposit requirements specified.
Cons
- Only available on the specific '90 Minutes - 2 Up' market which may have different odds than standard markets. Limited to selected competitions only. Not compatible with Epic Boost or Price Boost markets. Full cash out disqualifies the bet. Only available to selected UK customers.
YourOdds - Tweet Your Bet to Get It Priced
Requests must be made exclusively via Twitter using #YourOdds to @WilliamHill - other customer service channels will not be accepted, If any leg of the #YourOdds bet is made void, the whole bet becomes void unless the requested outcome can still happen, For non-televised Championship, League 1, League 2 and Scottish Premiership matches, requests can only be made for single games, not multi-match combinations, First scorer bets stand if selected player enters play before the first goal market is won; void if they enter after, Anytime scorer bets stand if the selected player takes any part in the match; void if they take no part, Standard betting rules apply
Pros
- Unique interactive promotion that lets customers create their own custom bets across a huge range of sports and scenarios. Great for creative or niche bets not available on the standard sportsbook. Covers a very wide range of sports and events.
Cons
- No guaranteed pricing - William Hill will only 'try' to give you a price. Limited to Twitter as the only request channel. Void rules are strict - one void leg can void the entire bet. Lower-league football requests are restricted to single-game scenarios only.
Best Odds Guaranteed on UK & Irish Horse Racing
Must opt in via the Best Odds Guaranteed opt-in feature on race cards, Available only on UK & Irish horse racing (plus UK Greyhound Derby 2025 races from 8 May – 14 June 2025), Applies to bets placed from 08:00 UK time on race day until the off, Available on win or each-way singles and multiples on the win market only, Daily cap of £/€25,000 applies only to the additional benefit from higher SP, not original winnings, Available only to UK & Irish resident customers, Online and mobile app only - not available in shops or via telebetting, Once opted in, applies indefinitely unless cancelled or revoked by William Hill, William Hill may remove opt-in status for suspicious betting activity or terms breaches
Pros
- Excellent value for horse racing punters as you always get the best price between your taken odds and SP. No deposit or wagering requirements - simply opt in and bet as normal. Applies to both singles and multiples, and the generous £25,000 daily cap on extra benefit is more than sufficient for most bettors.
Cons
- Requires manual opt-in which could be easy to forget. Only available online/mobile, not in shops. William Hill can remove your opt-in status at their discretion with notice. The daily cap, while generous, could affect very high-stakes professional bettors. Limited to UK & Irish racing only.
Winnings Boost Daily Racing
Page unavailable due to site maintenance - no terms could be extracted
Pros
- William Hill is a well-established and reputable bookmaker; daily racing boosts can provide regular added value for horse racing bettors.
Cons
- Promotion page is currently inaccessible due to site maintenance, so it is unclear whether this offer is still active or has been permanently removed. No terms or conditions could be verified.
Bonus Terms Analysis
This document is William Hill's General Terms & Conditions, not their specific bonus terms. It establishes a framework with significant operator protections including broad rights to void bets, withhold funds, and close accounts. The Duplicate Account policy is particularly strict with IP/address monitoring. Actual bonus wagering requirements and specific promotion details are contained in separate documents referenced but not included here.
Bonus T&C Pros
- Segregated Customer Funds Protection
Customer funds are held in a 'Designated Client Account' separate from company funds with medium protection level as required by Gambling Commission of Great Britain
- No Deposit Fees
'We do not charge fees for any deposit method' - though banks may impose their own fees
- Withdrawal of Full Balance Generally Permitted
'You can withdraw your funds (including your full deposit balance) from your Account at any time' subject to certain conditions
- Clear Notification of Terms Changes
'If we make any important/significant changes to the Terms, we will notify you of those changes in advance'
- Separate Bonus Rules Available
Document references separate 'Bonus & Consolation Bets Rules' and 'Promotion Terms' for specific bonus conditions, indicating structured bonus program
Bonus T&C Cons
- Broad Discretionary Rights to Void Bets and Winnings
Company can void bets/winnings for Duplicate Accounts, Prohibited Practices, Errors, Malfunctions, Interruptions, and match fixing suspicion with extensive discretion
- Extensive Prohibited Practices Definition with Harsh Penalties
Clause 10 allows voiding of all Transactions, withholding of funds, and Account closure for 'Prohibited Practices' - definition appears very broad based on references
- Duplicate Account Penalties Include Total Bonus Forfeiture
'to treat all bonuses, free bets and/or prizes or other promotional benefit obtained using the Duplicate Account, and all winnings accrued from any promotions or promotional benefits, as void'
- Verification Checks Can Block Withdrawals Indefinitely
'Until we have received all requested information/documents and satisfied our Verification Checks to our reasonable satisfaction, we will restrict your Account...preventing you from...withdrawing your funds'
- Maximum Winnings Limits Apply
'Maximum winnings limits apply to our Services: This means that, regardless of the amount you stake and no matter how much you appear to have 'won', you will only be entitled to receive up to the maximum winnings limit'
- Palpable Error Clause Allows Bet Voiding
Bets can be voided if 'prices/terms offered are materially different from those available in the general market' or 'clearly incorrect given the probability of the event'
- One Account Per Household/IP Address Strictly Enforced
'using someone else's Account details or having multiple Accounts at/under the same physical address and/or email address and/or IP address' triggers Duplicate Account rules
- No Liability for Regulatory Compliance Failures
'we will not be liable to you under the Terms, and nor do we owe you a legal duty of care, in respect of our compliance or otherwise with any regulatory obligations'
- Right to Modify Terms Unilaterally
'We may change the Terms from time to time' with notification but continued use equals acceptance
- Payment Method Must Match Account Name
'The name on the bank account, payment card or the payment card being used to fund any other payment method...must correspond with the details and name on your Account'
- Late Bets Can Be Voided
Bets placed when 'we continue to accept bets on a market which should have been suspended or closed' can be voided
- Set-Off Rights Against Account Balance
'Sometimes we can set off the positive balance in your Account against amounts that you owe to us'
- Employees and Family Members Excluded
'officers, employees and contractors of William Hill and any of its group companies or suppliers, as well as immediate family member(s) of such individuals, are not allowed to participate'
Bonus Warnings
- •Maximum winnings limits apply regardless of stake amount - check specific limits before betting
- •Duplicate Account rules are very strict - same household, IP address, or device can trigger penalties
- •Verification checks must be completed before withdrawals are processed
- •Palpable error clause allows William Hill to void bets if odds differ from market prices
- •Company has broad discretion to void bets, withhold funds, and close accounts for 'Prohibited Practices'
- •This document does NOT contain specific bonus wagering requirements - refer to separate Bonus & Consolation Bets Rules and Promotion Terms
- •Customer funds have 'medium protection' level - not fully guaranteed in case of insolvency
- •All transactions and winnings can be voided if account found to be Duplicate Account
Bonus Forfeiture Conditions
- Opening Duplicate Accounts
All bonuses, free bets, prizes and promotional benefits voided; all winnings from promotions voided; accounts may be closed
- Failed Verification Checks
Account suspension and potential permanent closure; funds may be withheld
- Underage Gambling Discovery
Account closed, all Transactions voided, deposits returned, report to regulatory authority
- Prohibited Practices
Account suspension/closure, Transaction cancellation/voiding, funds withheld including winnings
- Fraudulent Activity or Cheating
Right to suspend and close Account, cancel/void Transactions, withhold funds including winnings
- Match Fixing or Suspicious Activity
Settlement suspended pending investigation and/or bet declared void with stake returned
- Third Party Deposits
Deposits from or on behalf of someone else may result in delayed/withheld withdrawals
- Inaccurate Account Information
Failure to provide accurate information or update changes may affect Account standing
- Malfunction Exploitation
Winnings voided if credited due to Malfunction; must repay if already withdrawn
- Self-Exclusion Breach
Must not be excluded from gambling with any operator or GAMSTOP
Wagering Requirements
- Game Contribution RatessportsBetting: null slots: null tableGames: null liveCasino: null other: Specific wagering requirements referenced in separate 'Bonus & Consolation Bets Rules' and 'Promotion Terms' documents
- Excluded GamesNot specified in this document - refer to specific Promotion Terms
Betting Restrictions
- Excluded Bet TypesLate bets on suspended/closed markets Bets on events already finished (unless in-running expressly allowed)
- Live betting counts toward wagering
Withdrawal Conditions
- Pending Withdrawal PolicyMay impose minimum threshold on withdrawals; verification checks must be completed before withdrawal
Eligibility
- Only available for new customers
- One bonus per household
- One bonus per IP address
- ID verification required before withdrawal
Operator Rights
- Operator reserves the right to modify terms
- Operator can remove bonus without explanation
- Winnings may be voided for rule violations
- Abuse Prevention TermsExtensive 'Prohibited Practices' clause (defined in clause 10) covers fraudulent activity, cheating, match fixing suspicion, irregular play. Duplicate Account abuse includes using same address/email/IP. Palpable errors allow voiding of bets at operator discretion.
Our Assessment
This is William Hill's general framework document, not their bonus-specific terms. Players considering bonuses should specifically request and review the 'Bonus & Consolation Bets Rules' and individual 'Promotion Terms' for each offer. The general terms reveal a conservative operator stance with extensive protections for the bookmaker. Players should be particularly careful about: sharing households/IP addresses with other bettors, ensuring all verification is complete before expecting withdrawals, and understanding that maximum payout limits exist. The Duplicate Account and Prohibited Practices clauses give William Hill significant discretion to void bonuses and winnings.
Terms & Conditions Rating
William Hill's T&C are comprehensive and clearly written but heavily favor the operator. Extensive rights to void bets, withhold funds, and close accounts for broadly defined 'Prohibited Practices' create significant risk for players. The explicit disclaimer of liability for safer gambling compliance is concerning despite good responsible gambling tools being available. Customer fund protection is only at 'medium' level. The three-tier complaints process with independent IBAS adjudication is a positive feature.
Suitable for casual recreational bettors in permitted jurisdictions who understand the maximum winnings limits and keep their accounts active. High-volume or professional bettors should be cautious due to broad void/suspension rights. Always complete verification promptly and maintain accurate account information. Consider the inactive account fees if you bet infrequently. The strong responsible gambling tools make it appropriate for those who value self-exclusion options.
T&C Pros
- Medium level customer fund protection
Customer funds are held in a 'Designated Client Account' separate from company funds, with bank acknowledgment that funds are held on trust. Meets Gambling Commission requirements for 'medium protection' level.
- Comprehensive responsible gambling tools
Registered with GAMSTOP for self-exclusion (6 months, 1 year, or 5 years). Multiple self-help tools available. Dedicated Safer Gambling pages and customer support for gambling-related concerns.
- No deposit fees charged
Clause 5.12 states: 'We do not charge fees for any deposit method' - though notes some banks may impose their own fees.
- Clear multi-stage complaints process
Three-tier complaint system: Customer Services Team (Live Chat), Second Opinion team (second_opinion@willhill.com), and independent IBAS adjudication if unresolved within 8 weeks.
- Withdrawal of full balance always possible
Clause 9.2 states they will process withdrawal for full available balance even if less than minimum withdrawal threshold, with Customer Services assistance.
T&C Cons
- Extensive rights to void bets and withhold funds
Multiple clauses (8, 10, 11.8) allow voiding transactions and withholding winnings for Errors, Malfunctions, Interruptions, suspected Prohibited Practices, or regulatory requirements - even when issues are 'not obvious to you or us'.
- Broad definition of 'Prohibited Practices' with severe consequences
Clause 10.1 lists 18 prohibited practices including vague terms like 'betting exploitatively', 'taking unfair advantage', and appearing to deposit/withdraw 'without genuine play'. Consequences include account closure, voided bets, and withheld funds.
- Inactive Account fees of £3/month
After 13 months of inactivity, £3 monthly fee deducted on 28th of each month until balance reaches zero. Account closed after 6 months at zero balance.
- Maximum winnings limits apply regardless of stake
Clause 9.3 explicitly states: 'regardless of the amount you stake and no matter how much you appear to have won, you will only be entitled to receive up to the maximum winnings limit.'
- No liability for regulatory compliance including safer gambling
Clause 15.2 explicitly disclaims liability for compliance with regulatory obligations including 'safer gambling' and 'social responsibility' requirements - repeated multiple times throughout document.
Important T&C Warnings
- •Maximum winnings limits apply regardless of stake - you may win less than displayed
- •Bets can be voided for 'Errors' even when not obvious to you at the time of placing
- •£3 monthly inactive account fee after 13 months of no activity
- •Operator explicitly disclaims liability for safer gambling compliance
- •Account can be suspended/closed and funds withheld based on 'reasonable suspicion' of Prohibited Practices
- •Verification checks can delay withdrawals indefinitely with no specified timeframe
- •Using VPN to access services is a Prohibited Practice that can result in account closure
Betting Limits
Self-Exclusion Options
how_to_close: Via 'Account Closure' setting in Account or by contacting Customer Services Team withdrawal_of_funds: Balance paid back unless: illegal activity (no refund), Prohibited Practices (funds withheld), or regulatory requirement to withhold. Funds returned via same payment method used for deposit where possible. reactivation_policy: Not specified for standard closure. GAMSTOP exclusions prevent login for chosen period (6 months, 1 year, or 5 years).
Responsible Gambling Limits
Deposit Limits
Loss Limits
KYC Requirements
Required Documents
Must be resident of Great Britain, Northern Ireland, Gibraltar, or Jersey. Accessing from Prohibited Jurisdictions (including via VPN) is a Prohibited Practice.
Detailed Terms Breakdown
Payment Analysis
4 instant deposits
Deposit Analysis
Available Deposit Methods
Withdrawal Analysis
Available Withdrawal Methods
Limits & KYC
Required Documents
Identity verification
Address verification
Source of funds verification
Identity confirmation
Enhanced verification in certain cases
Verification Timeframe
Submission Methods
Special Requirements
Redacted copies of documents may not be accepted. Payment method must be in customer's name. Third-party credit checks may be conducted. Ongoing verification checks throughout account lifetime for due diligence, fraud, affordability, and safer gambling purposes.
Limits Before Verification
Non-Resident Requirements
Must be resident of Great Britain, Northern Ireland, Gibraltar, or Jersey. Accessing from Prohibited Jurisdictions (including via VPN) is a Prohibited Practice.
Payment Security Features
Data not available
Security features information will be added soon.
Pros
- Visa Direct offers remarkably fast withdrawals within 4 hours, available 24/7
- No deposit fees charged on any method
- Instant Banking via TrueLayer provides seamless deposits through your banking app
Cons
- Limited e-wallet options documented - specific brands like PayPal not confirmed in terms
- Standard Visa withdrawals take up to 3 business days
- Visa Direct withdrawals capped at £10,000 per transaction
Our Verdict
William Hill offers a standard range of UK-focused payment methods with card payments and bank transfers as the primary options. The standout feature is Visa Direct, providing impressively fast withdrawals within 4 hours available 24/7 including weekends. However, the help pages lack specific details on limits and fees, and there's notably limited information about specific e-wallet brands (PayPal, Skrill, etc.) which may be available but weren't detailed in the extracted content.
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About the Author
Sportsbook Content Lead · 6+ years experience · 100 articles
Specialist in regulated sports betting markets with extensive hands-on experience reviewing bookmakers. Defines the editorial vision of the project and ensures all reviews are based on real betting experience, clear criteria, and practical user value. Focuses on bonuses, usability, and what really matters before registering.
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Latest News
William Hill Italy and Hacksaw Gaming Announce New Partnership
Hacksaw Gaming has extended its partnership with William Hill, making hit games like Duel at Dawn, Eye of the Panda, and Le Bandit available to William Hill customers in Italy. This expands on their existing partnership which already covers Spain and the UK.
William Hill Parent Company Evoke Delivers Encouraging End to 2025 but Confirms Shop Closures
Evoke reported record quarterly revenues in Q4 2025 for Italy and Denmark markets, with positive momentum continuing into 2026. However, the company confirmed betting shop closures and expressed disappointment with UK budget tax increases, which they estimate will cost £125-135m annually.
William Hill Plans to Close One in Ten of Its UK Betting Shops in 2026
Evoke plc, which owns William Hill, is reportedly planning to close between 120 to 200 of its approximately 1,300 betting shops in the UK. The company faces £1.8 billion in debt and is preparing for expected tax rises, potentially resulting in up to 1,500 job losses.