
How It Works
Impact Sub is a unique promotion where if a player you bet on is substituted during a football match, your bet automatically transfers to the substitute who replaces them at the original price. This applies to pre-match and in-play singles, multiples, and Bet Builders across selected player markets including First Goalscorer, Player to Score, Player to Assist, Player Shots on Target, and more. If the market requires multiple occurrences (e.g., 'to score 2 or more'), any action by the original player carries over and combines with the substitute's performance.
Key Terms Explained
You must wager See terms the bonus amount before withdrawal.
Minimum deposit required to claim bonus.
Full Terms & Conditions
T&C Pros
- Medium level customer fund protection
Customer funds are held in a 'Designated Client Account' separate from company funds, with bank acknowledgment that funds are held on trust. Meets Gambling Commission requirements for 'medium protection' level.
- Comprehensive responsible gambling tools
Registered with GAMSTOP for self-exclusion (6 months, 1 year, or 5 years). Multiple self-help tools available. Dedicated Safer Gambling pages and customer support for gambling-related concerns.
- No deposit fees charged
Clause 5.12 states: 'We do not charge fees for any deposit method' - though notes some banks may impose their own fees.
- Clear multi-stage complaints process
Three-tier complaint system: Customer Services Team (Live Chat), Second Opinion team (second_opinion@willhill.com), and independent IBAS adjudication if unresolved within 8 weeks.
- Withdrawal of full balance always possible
Clause 9.2 states they will process withdrawal for full available balance even if less than minimum withdrawal threshold, with Customer Services assistance.
T&C Cons
- Extensive rights to void bets and withhold funds
Multiple clauses (8, 10, 11.8) allow voiding transactions and withholding winnings for Errors, Malfunctions, Interruptions, suspected Prohibited Practices, or regulatory requirements - even when issues are 'not obvious to you or us'.
- Broad definition of 'Prohibited Practices' with severe consequences
Clause 10.1 lists 18 prohibited practices including vague terms like 'betting exploitatively', 'taking unfair advantage', and appearing to deposit/withdraw 'without genuine play'. Consequences include account closure, voided bets, and withheld funds.
- Inactive Account fees of £3/month
After 13 months of inactivity, £3 monthly fee deducted on 28th of each month until balance reaches zero. Account closed after 6 months at zero balance.
- Maximum winnings limits apply regardless of stake
Clause 9.3 explicitly states: 'regardless of the amount you stake and no matter how much you appear to have won, you will only be entitled to receive up to the maximum winnings limit.'
- No liability for regulatory compliance including safer gambling
Clause 15.2 explicitly disclaims liability for compliance with regulatory obligations including 'safer gambling' and 'social responsibility' requirements - repeated multiple times throughout document.
About the Author

Sportsbook Content Lead · 6+ years of experience
Specialist in regulated sports betting markets with extensive hands-on experience reviewing bookmakers. Defines the editorial vision of the project and ensures all reviews are based on real betting experience, clear criteria, and practical user value. Focuses on bonuses, usability, and what really matters before registering.
Overall Score
Our score analyzes wagering requirements, time limits, odds restrictions, and other terms to give you an overall picture of how fair this bonus is.
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Editorial
Written by
Inés Ledo
Sportsbook Content Lead
Specialist in regulated sports betting markets with extensive hands-on experience reviewing bookmakers. Defines the editorial vision of the project and ensures all reviews are based on real betting experience, clear criteria, and practical user value. Focuses on bonuses, usability, and what really matters before registering.