William Hill Full Sportsbook Review
Company History
William Hill is a British betting company offering sports betting, casino games, and bingo services. Founded in 1934, it operates both online platforms and a network of retail betting shops across the United Kingdom. The company is licensed to operate in the UK market and provides betting on various sports including football and horse racing.
Key Facts
- •Licensed by UKGC (39225)
- •Licensed by UKGC (034)
- •Licensed by UKGC (042)
- •Website: www.williamhill.com
Latest Positive Reviews
William Hill has a very good site and the odds are often good but it isn't long before your bets are limited and I don't bet large sums at all.
bet here regularly never have problems withdrawing, decent odds on horse racing
William Hill has been very kind for me and I have really enjoyed playing. They have a nice UI and App and the range of markets they offer are great. BOG on the biggest meetings in racing but they sometimes don't open some lines for matches until too late or don't offer every market on events and this pushes me away. Great promotions though!
Latest Negative Reviews
I can prove William hill is one giant scam. I welcome anybody who works for the gambling commission to sit with me through as many sessions as they so wish…I guarantee we get the same results over and over and over and over again. COMPLETELY DISPROVING their “random number generator” nonsense. Absolutely nothing about the app is random and I am able to provide as much proof as necessary. Absolute thieves. The funniest part is as soon as you call them out on it they try and turn it on you asking if you have a problem etc because they are a bunch of patronising rats. At what point do the gambling commission actually take notice because they make it impossible to log a formal complaint? This company needs to be investigated and consequences must follow for the scum that run the joint
3 days over chat kept ending chat or passing me on, no number to call, techinical issue thwt blocked my account and was not able still not able to get my money. DO NOT JOIN
E soccer is RIGGED and so is the slots they will put restrictions and your account for no reason and not tell you also the app is slow glitchy delays you on purpose from placing bets
Recent News
Based on 6,940 Trustpilot reviews with an average score of 1.2/5.
William Hill Italy and Hacksaw Gaming Announce New Partnership
Hacksaw Gaming has extended its partnership with William Hill, making hit games like Duel at Dawn, Eye of the Panda, and Le Bandit available to William Hill customers in Italy. This expands on their existing partnership which already covers Spain and the UK.
William Hill Parent Company Evoke Delivers Encouraging End to 2025 but Confirms Shop Closures
Evoke reported record quarterly revenues in Q4 2025 for Italy and Denmark markets, with positive momentum continuing into 2026. However, the company confirmed betting shop closures and expressed disappointment with UK budget tax increases, which they estimate will cost £125-135m annually.
William Hill Plans to Close One in Ten of Its UK Betting Shops in 2026
Evoke plc, which owns William Hill, is reportedly planning to close between 120 to 200 of its approximately 1,300 betting shops in the UK. The company faces £1.8 billion in debt and is preparing for expected tax rises, potentially resulting in up to 1,500 job losses.
Trust Score Analysis
Pros
- 90+ year heritage as one of the world's oldest and most recognized bookmakers
- Visa Direct withdrawals processed within 4 hours, available 24/7 including weekends
- Football Acca Boost offers up to 100% winnings boost on 15+ selection accumulators
- Best Odds Guaranteed on all UK & Irish horse racing with £25,000 daily cap
- 2 Up early payout settles your bet as winner if team leads by 2 goals at any point
Cons
- Very poor TrustPilot rating of 1.2 stars with consistent complaints about customer service
- No welcome bonus currently available for new customers
- Broad rights to void bets and withhold funds for vaguely defined 'Prohibited Practices'
- £3 monthly inactivity fee charged after 13 months of no activity
- Maximum winnings limits apply regardless of stake amount - you may win less than displayed
Licensing & Security
Regulated by
UKGC
Legal Operator
WHG (International) Limited
License Numbers
Quick Info
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Latest News
William Hill Italy and Hacksaw Gaming Announce New Partnership
Hacksaw Gaming has extended its partnership with William Hill, making hit games like Duel at Dawn, Eye of the Panda, and Le Bandit available to William Hill customers in Italy. This expands on their existing partnership which already covers Spain and the UK.
William Hill Parent Company Evoke Delivers Encouraging End to 2025 but Confirms Shop Closures
Evoke reported record quarterly revenues in Q4 2025 for Italy and Denmark markets, with positive momentum continuing into 2026. However, the company confirmed betting shop closures and expressed disappointment with UK budget tax increases, which they estimate will cost £125-135m annually.
William Hill Plans to Close One in Ten of Its UK Betting Shops in 2026
Evoke plc, which owns William Hill, is reportedly planning to close between 120 to 200 of its approximately 1,300 betting shops in the UK. The company faces £1.8 billion in debt and is preparing for expected tax rises, potentially resulting in up to 1,500 job losses.