Dutch Study: Gambling Normalization Drives Participation, Hinders Help-Seeking

Gambling is becoming increasingly normalized in Dutch society, with one in four citizens (24%) reporting that people in their social environment view gambling as normal behavior. A notable gender gap exists: 32% of men consider gambling normal compared to just 16% of women, according to new research from the Kansspelautoriteit surveying 1,000 Dutch respondents.

Social Influence Shapes Gambling BehaviorThe study, conducted for the regulator's new OpenOverGokken platform, highlights the significant role of social environments in gambling attitudes. Key findings include:

43% would be less likely to gamble if no one around them did22% have people in their immediate social circle who gamble18% regularly hear that gambling is a quick way to make moneyThis romanticization of gambling success presents challenges, particularly as 75% of Dutch respondents view gambling problems as the result of poor personal decisions.

Hidden Impact and Barriers to SupportThe research reveals concerning patterns around problem gambling recognition:

11% report gambling has directly impacted their work, studies, relationships, or sleep76% believe gambling addiction cannot be visibly detected29% would not seek help if they developed a gambling addiction34% find it difficult to confront someone about their gambling behaviorKansspelautoriteit chairman Michel Groothuizen emphasized that gambling problems rarely develop overnight and often remain hidden, partly because gambling is perceived as normal behavior. The persistent taboo around discussing gambling problems prevents many from seeking help.

The regulator has launched OpenOverGokken.nl to provide independent information and connect individuals with appropriate support services, positioning accessible help as a core regulatory responsibility.